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UEU » Scientific Articles » Manajemen
Posted by [email protected] at 14/05/2019 14:34:36  •  823 Views


EFFECT OF STORE IMAGE ON LOYALTY STORE THROUGH STORE SATISFACTION IN ISLAMIC SWALAYAN STORES

Created by :
Muhammad Arief ( 5885 )
Dwi Hendro Widayatmoko



SubjectSTRATEGI PEMASARAN
Alt. Subject MARKETING STRATEGY
KeywordSTORE IMAGE
STORE LOYALTY
STORE SATISFACTION

Description:

Purchasing a product or shopping in an Islamic supermarket or store is something that is unique with many factors which will affect the consumer. One of the factor that influences consumer when choosing to shop in a certain store is the image that arises and attaches to that store. A good image of the store will affect the consumer to keep shopping and become loyal to the store. Consumer satisfaction when shopping in a store is also a factor that influences the loyalty of the consumer to that particular store. Furthermore, a good image plays an important on making the consumer satisfied, and together will influence the consumer to become loyal to that store.

Date Create:00/00/0000
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Article-5_0103
Collection ID:5_0103


Source :
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Volume 02, Number 02, September 2018

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2019 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/effect-of-store-image-on-loyalty-store-through-store-satisfaction-in-islamic-swalayan-stores-13011.html




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IMAGE , LOYALTY , SATISFACTION , STORE , STORE IMAGE , STORE LOYALTY , STORE SATISFACTION



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